The building follows massing and stylistic strategies of traditional classical buildings, such as the division into base, shaft, and crown. The retail at the base is faced with light-colored brick with a darker water-table; its sculptural detailing creates a play of for pedestrians. Above, a darker brick field is accented with light brick and cast-stone creating vertical and horizontal rhythms and motifs that break down the scale of the building. From the four-story loft units along 15th Street, the building rises to eight and nine stories before reaching its ultimate height of 18 stories, and then returns to five stories at 14th Street. The crown takes additional light brick and cast-stone detailing, as well as a pergola and other elements, to create a memorable image in the skyline.