Cogeco (The Coffee Trade Market) Headquarters
The lobby of the Cogeco siege is characterized by a multi-layered folded wall, an abstracted map where only the parallels of the globe have remained, which hosts a series of “exotic” coffee names coming from all over the world, and by a big chemistery formula of the caffeine, which marks the corner and gives evidence of the specific knowledge. In such a way, one is immediately transported in a quick ride through the globe, and at the same time given a clear statement of the company’s know-how.
The proof and taste lab is the place where the company makes a series of test’s on the raw good in order to provide a certificate of quality (roasting, checking dimension and smell, tasting etc), and where most of the commercial deals are made. Coffee sample bags are exposed on a colored shelf marking the perimeter of the room, while one of the proof tables hides the ‘spitting pots’. The space is again dominated by a big map folding on this table, a very detailed Goode Homolosine projection of the world, where precise geographic indication about the origin of the most important coffee types are given, adding a visual layer to the proofing experience. |