Natural Beauty
Stone is found all around the world in hundreds of vivid colors.  It is quarried from deposits that are both above and below the ground and then cut into various shapes depending on the application.  Every block, slab and tile is completely unique and many stones have natural veining and movement that offer beauty that is unsurpassed by any man made material.

The beauty of this natural product is magnified when it is carefully combined with other building materials like wood and steel.

Durability
Natural stone is in fact, the oldest building material on earth.  From the pyramids in Egypt, the Acropolis in Athens, and the numerous forts and castles that dot the globe, stone has been a prestigious material to use.  It is also perhaps the most durable building material ever known to mankind.

Can you imagine that a structure like the Parthenon in Greece has lived for 2,500 years?  Is there any building material in use today, other than stone, which can withstand the forces of nature for such a long period of time?
Wide range of colors

Natural stone can be found in a stunning array of colors, offering the architect, designer, builder or consumer ample choice for any given application.  Natural stone is found in Black, Blue, Green, Gold, Yellow, Beige, Grey, Brown, White and Red - to name a few.

In each of these colors, a range of shades can be found.  Moreover, many stone colors are combinations of some of the above colors with their veining, grain structure, texture and movement.
Ease of Maintenance
If used, natural stones, and especially the harder varieties like Granite, are extremely easy to maintain.  They do not require any specialized treatments or chemicals to retain their look.  Simple, of-the-shelf products are available that can be easily applied to a stone surface to bring its luster to life.
Hygiene

Granite is known to be extremely hygienic when compared to other countertop materials.  Its resistance to bacteria is much higher when compared to alternative surfaces.