Popularities of granite countertops change from time to time in consumer's market. Discoveries of new granite quarries and closures of the old ones, shifting in architectural styles as well as the worldwide color trends largely contribute to such popularity changes.  For instance, the classic Giallo Veneziano had been one of the most popular countertop granite colors for decades until its main quarry in Brazil dried out in recent years. As a result, a similar Brazilian granite, Giallo Cecillia,  quickly became one of the most favored countertop colors in the North American market.

According to an informal industrial survey, the top 10 most popular granite countertop colors in America are as following.