We have seen, in the recent past, a rise in the number of people who are opting for sandstone paving solutions. This was not always the case. Indeed, for those who have been following this trends for a longer period of time, it is not hard to recall a time when such sandstone paving would have been the very last thing in the minds of most people looking for paving solutions.

All phenomena, of course, have a cause. It would therefore be interesting to try to unearth the causes for this growing phenomenon; where more and more people are opting for sandstone paving (especially in a situation where just a few years ago, sandstone was never taken serious as a paving material).

So, why are we seeing more and more people opting for sandstone as a paving material?

Well, one factor that is behind the trend is the growing awareness about the suitability of sandstone as a paving solution. In the previous years, when sandstone was not taken serious as a paving material, the problem was that most people didn't know about it and its suitability for that purpose. But the recent days have seen a number of what, with the wisdom of hindsight, would seem to be focused campaigns, geared at making people more aware about sandstone and its applications in paving. There are no prizes for guessing that the various sandstone paving vendors are the likely sponsors of those campaigns. People were made to know about, among other things, the beauty of paving made from sandstone, the mechanical strength of such sandstone-based paving and the durability of such sandstone-based paving. The end result, out of all this, is a situation where people looking for paving solutions find themselves, almost unconsciously, starting to think of sandstone as one of the viable solutions. In most cases, of course, they won't be able to tie this to the information campaigns they have been exposed to, but that is where the information that seeps into their minds ultimately comes from.

Another factor behind the trend where more and more people are opting for sandstone paving is the increasingly easy availability of such sandstone-based paving. As it turns out, in the days before what may be termed as the 'sandstone paving revolution' it was usually rather hard to find such sandstone-based paving, even for the people who knew about it and its strong points. In the recent days, however, we have seen more and more stores (online and beyond) selling such sandstone paving; meaning that a person looking for it doesn't have too hard a time looking for it. This is important, because products that are easily available, and about which there is adequate public awareness, almost inevitably go on to become very popular and successful in the markets.

Yet another factor behind the trend where more and more people are opting for sandstone paving is the aggressive marketing by the (now many) vendors of such sandstone-based paving. In niches like the one where sandstone-based paving is to be found, it is usually the more aggressively marketed products that tend to eventually become popular; due to the simple fact that public knowledge of these things tends to be so limited. So when a person is out looking for a paving solution, they simply opt for sandstone paving because it is what they already know about -even if that knowledge only came from an advert by an aggressive vendor.